Tuesday, February 22, 2011

2011 Beauty Forecast

The Skin Guru, Dr. Leslie Baumann, shares her forecast for beauty in 2011.

With Norcal Medical Spa now providing services at Green Valley Salon and Spa (including Botox, various fillers and Zerona Laser Liposuction), I found these forecast to be interesting and am curious to see if her predictions hold true for 2011.

We would love to hear what you think about these predictions! Please feel free to leave a comment on your opinions!

More injectable fillers
Injections are the most popular anti-aging treatments, and in the next few years we can expect to see new dermal fillers hitting the market. In addition, talented doctors have been finding off-label ways to use fillers to turn back the hands of time. The current trend is to use fillers in the jaw line area and in front of the ear to help pull back the skin and improve sagging. Cheeks can also be injected to restore the youthful curve of the face. My advice: When you see someone who looks unnaturally “over-filled,” ask them who their doctor is—and don’t go to them.  An artistic doctor can do these procedures without making you look fake or “done.”

Even more Botox
Last year saw the FDA approval of two new Botox-like options, Dysport and Xeomin. Keep in mind that Botox, Xeomin and Dysport are only FDA-approved to treat frown lines at this time, but we can expect to see some new uses of these products being investigated this year. Botox recently gained approval for migraines (in addition to its approval for excessive sweating), so your insurance may cover the injections if you meet certain criteria.

Zap the fat
The sci-fi idea of using a laser to eliminate bulges of fat is now a reality. Last year saw the introduction a bevy of office-based devices using cold, laser, and other technologies to shrink fat—most of which have been disappointing. One ultrasound treatment that has been used abroad to shrink fat is LipoSonix. It is currently in FDA trials here in the U.S., but has been approved in Canada. Stay tuned. My advice: Save your money for now, and let’s see what the next year brings.

(Side note: The Zerona is FDA approved in the US and guarantees loss of inches.)

A new way to shop for sunscreen
Get ready for a new sunscreen label. There’s been buzz about this much-needed change for a few years now, but we hear it will become a reality in 2011. The new labels will still have SPF ratings for the product’s ability to shield the skin from UVB rays (although companies will no longer be allowed to use the rating “SPF 50+”) and there will be a new star rating system that rates a sunscreen’s protection from aging and cancer-causing UVA rays. The more stars a product has, the higher the UVA protection—and the labels may also state how long you can stay in the sun without burning.

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